Coupon from Google Map

Google has started a new service that allows users to print out discount coupons for local merchants when they use Google Maps to search or locate a business. Coupons will be supplied by Cox Enterprises' ValPak Direct Marketing Systems. ValPak is best known for direct mailing light blue envelopes overflowing with discounts from local merchants such as pizza shops, carpet care and hardware stores.

Google is opening the service to businesses of all types -- at no fee. Companies may submit coupons directly to the search engine index. Links to the coupons will appear automatically when users search for local businesses on the mapping site.