Now CinemaNow too ...

After Monday's announcement by Movielink (read our last posting) that it would employ technology from Sonic Solutions to allow its customers to burn movie downloads to DVD starting from as yet unspecified date, its rival CinemaNow has come forward to declare that from today it starts selling downloads of popular films that can be burned to blank DVDs for use with home DVD players. Walt Disney’s Buena Vista Home Entertainment and Sony Pictures Home Entertainment have already signed on to provide content. CinemaNow will also offer films from MGM Worldwide Digital Media, Universal Studios Home Entertainment, Lionsgate and Sundance Channel.

CinemaNow’s DVD-burning technology employs Germany-based ACE’s fluxDVD technology. The company offers films starting at $8.99 each, and they’ll include all the features of a DVD purchased in a retail store, the company said, though once a copy is burned, its quality usually goes down a bit as compared to an official studio DVD. CinemaNow’s film downloads can be transferred to DVD only once, but customers will be able to repeatedly watch the movies on their computers.