Xbox 360

Microsoft announced launching of its new high-definition Xbox 360.
Although Microsoft has not formally announced an official launch date or
price point, analysts estimate the new console to be available by
November at a price between $300 and $400.

The market of video game consoles is dominated by Sony Playstation 2
which has an install base of 30.8 million units in North America, compared
to 12.1 million units for the Xbox. Only 40% to 45% of US households
own a video game console. So, the price range of $300-$400 represent an
attractively low entertainment option for kids (and adults too) associated
with High Definition television sets.